Blog & news
Publish consistently without guessing the next headline.
Run research from real search context, generate articles and social formats on-brand, and let GA4 + Search Console tell you what to refresh or write next.
Where publishers lose momentum
Semesta closes the gap between analytics and the editorial calendar.
Topic meetings without data
Editors debate ideas in a room while GSC already shows which queries earn impressions.
Topic Research uses search context and keyword clusters — not guesswork.
Volume vs. voice
More articles often means more off-brand drafts and heavier editing.
Brand foundation configures every generator before the first paragraph.
Analytics in a silo
Traffic reports rarely become tomorrow’s assignment.
Insights link to Topic Research with real query strings.
The loop
An editorial loop, not a writing tool
Plan pillars and calendars in Research, ship articles and carousels in Generate, then use Analyze to send underperforming queries back into the idea bank.
- Content pillars align editorial themes
- Research plan + topic outlines in one workspace
- Four production formats from the same backlog
- Refresh decisions driven by GSC + GA4
01
Brand Foundation
Voice, brand kit, pillars, plus GA4 + GSC per site.
02
Research
Keywords, topic clusters, AI outlines, calendar plan.
03
Generate
Article · social image · carousel · infographic.
04
Analyze
Real search queries → insights → topic research.
Generate
Formats publishers ship every week
Articles for depth, social images and carousels for distribution, infographics for explainers — credit cost shown before each run.
Article · social image · carousel · infographic — credit cost shown before each action.
Analyze
Search data becomes the next assignment
When a post ranks on page two with strong impressions, Semesta surfaces it as a CTR or quick-win insight — then opens the query in Topic Research.
- GA4 content performance by page and section
- GSC queries, CTR, and position when connected
- Insights open directly in Topic Research
Insight → Research
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Strong impressions with room to improve title and snippet.
Add to topic research →Start your editorial loop on 20 free credits.
14-day trial · No credit card · Same product as paid plans