Solutions for publishers
More stories,
consistent editorial voice.
Semesta connects your editorial workflow to the analytics that tell you which topics readers are actually searching for — so every story is grounded in demand, and nothing drifts from your publication's identity.
Three tensions every publisher manages daily.
Semesta addresses each without adding process.
Freshness pressure vs. quality
Readers expect new content constantly. The editorial team can either publish frequently or publish well — doing both consistently without a system is unsustainable.
Research queue + AI outlines reduce time-to-brief without reducing quality.
Editorial voice inconsistency across writers
Multiple contributors means multiple interpretations of your editorial identity. Editors spend time normalizing tone instead of improving stories.
Brand foundation defines editorial voice once. Every generation inherits it.
Analytics fragmented from editorial decisions
GA4 and Search Console data exist but live in separate tabs. The connection between what performs and what to publish next is mostly intuition.
GSC queries and GA4 traffic in one view. One click adds any query to research.
Research
Topics grounded in what readers search for.
Keyword research and topic clusters inform the editorial calendar before you assign a writer. Choose topics that already have search demand, generate AI outlines to brief contributors quickly, and keep a visible queue so nothing gaps on the calendar.
- Keyword clusters from your publication niche
- AI-generated article outlines to brief contributors
- Calendar view to keep publishing schedule visible
- Topic gap analysis: what your audience searches, you haven't covered
content strategy for media
1,600 / moseo for news publishers
1,100 / moaudience engagement tactics
880 / mo91.4k
Impressions
4,820
Clicks
6.3
Avg. position
How to build an editorial content strategy in 2025
640 clicks · pos 4.1
News SEO: what changed and what still works
390 clicks · pos 7.2
Reader retention: the metrics that actually matter
280 clicks · pos 9.8
Analyze
See which stories bring readers back — then plan more of them.
GA4 and Search Console connected per publication. See which articles are driving organic traffic, which queries are climbing in position, and which content is losing readers — without switching tools. Add any query directly to the research queue.
- Top search queries by clicks and position (GSC)
- Session and engagement per article (GA4)
- Underperforming content flagged for refresh or redirect
- One-click: add any GSC query to research queue
Start your first loop free.
Free plan includes 20 credits. No credit card required.